Loyalty is built after the sale.
The brands people love are the ones that show up after the purchase. Bawte is the post-purchase platform: a living card in the Apple and Google Wallet your customers already carry that answers questions, tracks warranties, and pushes recalls, care tips, and rewards straight to the lock screen. No app to install. No password to forget.
Why post-purchase
Brands spend everything before the sale. Loyalty is built after it.
The average brand puts 80% of its marketing budget into winning a customer and almost nothing into keeping them. The economics run the other way: the customers you already have are cheaper to reach, more profitable to serve, and far more likely to open what you send, when it actually helps them. Post-purchase is the highest-return channel most brands have never funded.
The full argument, with sources- 5 to 25x
- What it costs to win a new customer versus keeping one you already have.
- 25 to 95%
- The profit lift from improving customer retention by just five percent.
- 75% vs 21%
- Open rates on warranty and registration emails versus promotional email.
The channel
It’s already on every phone.
So where does that relationship live? Not in another app. 5.2 billion people already keep cards, passes, and tickets in a digital wallet. Apple Wallet ships on every iPhone and Google Wallet on every Android, so your card reaches everyone you sell to with nothing to download and no install funnel to lose them in. The hardest part of any new channel, distribution, is already done.
Drag to spin · double-click to reset
The relationship
A card that earns its
place on the lock screen.
Once it’s in the wallet, the card updates itself and sends the moments that matter straight to the lock screen. It’s a re-engagement and safety channel in one. No inbox to fight, no spam folder.
Warranty expiry reminders
Nudge owners before coverage lapses. A reason to re-engage, right on time.
Safety recalls
Publish a recall and it reaches every affected card holder's lock screen. Verifiable, direct.
Maintenance & care tips
Seasonal care, filter changes, firmware: helpful touches that keep the card earning its place.
Reward updates
“Your reward is approved.” The card notifies the moment a gift, cashback, or coupon is ready.
Failed notifications are recorded and auto-retried. No silent drops.
Apple Wallet on iPhone, and the same push reaches Google Wallet on Android. Live preview, cycling through real moments. Drag to spin.
The platform
Connect. Answer. Protect.
One relationship, three jobs: know who owns your products, support them instantly, and stand by them when it matters. One living card carries all three.
The proof
The research behind the card.
Registration stats, engagement studies, and AI-support deep dives: the data behind every claim on this site.
Affluent Consumers and the Post-Purchase Experience
How AI Chat Reduces Support Costs for Product Brands
AI-Powered Product Support — How It Works
Auto-Registration at Purchase — The Future of Product Registration
Baby Boomer Product Registration Habits — The Generation That Actually Registers
Be the brand that shows up after the sale.
Let’s talk about turning every purchase into a lasting customer relationship, carried by a living card in the wallet they already have. No pressure, no sales pitch, just a conversation about what’s possible.