First they want you to fill out all the info on this card…with a writing utensil no less!
Then they want you to spend $.45 on a stamp to mail it in. Because who has postcard stamps lying around?
Then you mail it and somehow it’s going to get to the brand? Or maybe it ends up in the Bermuda Triangle, who knows???
Well, that was the genesis of Bawte. We thought it would be pretty sweet if there was a way to just scan a code with your smartphone and instantly register a product. But we didn’t want to have to key our name, address, phone, email, etc. in so we thought an app that connected to sites like Facebook, Twitter and others that already had that info would make this truly awesome.
But it goes even further. When you buy something cool (doesn’t matter how much it costs or if it has a product registration card) it would be cool to tell your friends. And in today’s world that means social media sites. Yep, the same social media sites you already connected to for your name, address, etc.
Has this ever happened to you? You want to comment about a brand or product and you have no idea what their Twitter handle or Facebook name is? So do you look for it? Maybe guess? Or do you just not bother? Well it has happened to us too! With Bawte you are able to tag participating brands in your posts with no effort.
And…since you are so engaged with that brand, we thought it would be sweet to be able give them a Like or Follow which you can do (wait for it) right through the Bawte app!
What’s awesome is that is goes waaaaay beyond product registration and ‘Likes’ or ‘Follows’. How about getting a little credit for your brand loyalty? You may buy the same brand of peanut butter every week, but do you think the brand knows about it? Nooooooooooo, they don’t. Sure would be nice if they had a way to say, “Hey buddy, thanks for being so loyal.” Well now they do.
See Bawte can be used for instant rebates, sweepstakes and exclusive offers and it’s all part of the process. Just buy it, tag it and see what happens.
And it’s not just for brands that participate. You can tag any non-participating Bawte brand, by simply scanning the bar code on the product’s packaging. Trust us, if enough people tag their products, they will want to play in our sandbox.
We know, there is a lot of stuff, here, but a couple more things that we think makes it really valuable.
Have you ever bawte something and some period of time (let’s say 2 years) goes by and you forgot how to do something or something goes wrong (it’s OK it happens to the best brands)? How about being able to tap that past purchase and instantly going to your own little brand page. Access the warranty info, access that hard to find instruction manual, contact their service department via email, Facebook, Twitter, or maybe even via the phone (it is a smartPHONE aferall) with a tap of the button.
Oh, and what if something goes wrong with a bunch of products and they want to tell you about it? Simple, if they know you bawte it, they can send you and email or even send you a notification right through Bawte. Issues can occur with many different types of products. It would be good to know if you are affected!