So I arrived home from work one night and as I progressed from the "drop zone" to the kitchen something immediately caught my eye.  I am a pretty observant person and when things aren't right, I notice them.  A light bulb goes out.  I notice. Something rearranged differently on the counter; I can pick it out.  So within the first 2 seconds of entering the kitchen I noticed the plastic vent cover on our GE microwave was missing.

This part 1 of a fictional series that goes over life moments and how Bawte plays a part.

For those of us who went to college we remember that time, that feeling of graduating and leaving the protected confines of school for 'the real world'.  Uncertainty, excitement, a nervous energy of things to come.  On one hand you are leaving a very comfortable place that, up to that point, has comprised almost 20% of your life (some of us longer ).  But on the other hand you are making your way in the real world.  Gone are the milk crate couches, old TV's and cheap (often much too dirty) cookware.  What's next is a time of building.

This is the first blog post by Mary, our Director of Education at Bawte

As a consumer, I am what you would call “slow to adopt”.  I am not one to seek out new technology and I am never the first one on the block to have or use anything technological in nature.  I have a long history of jumping on a bandwagon after its driven by.  In fact, it usually takes a new bandwagon to start forming before I consider a jump to the old one.

OK, we know this is common practice nowadays (wow that's a word), to create a quick little video, but we think this is especially good and it does a great job of explaining what Bawte is.  Take a look and if you like it share it.  We are looking at getting the word out before we hit the market which is scheduled for the beginning of April 2012.  Click "Read Full Post ->" to watch and be amazed.

What's beyond cool?  At Bawte we want, scratch that, need to be beyond cool.  But not in the way you may think.  Beyond cool to us does not mean super-cool.  Nope, to us it means utilitarian.  Sounds a bit odd, we know.  You typically think of something that is utiltiarian as striving to get to beyond simple utiltiy to the apex of 'cool'.  We actually see it in quite the reverse for Bawte.  How so?  Let me tell you.

From the last blog post (also our first blog post) we talked about the genesis of Bawte and how it revolved around product registration cards.  As I thought about it more, I wondered if this could be used with any product whether or not they include product registration cards.  My mind immediately went to "yes", why not?