This may be premature or maybe I should have been doing this already. I have to apologize; while I have built many companies in the past I have never done one quite like this.  The principles are the same, but the timelines are dramatically different.  For example, in my past businesses we have always grown very much organically.  As revenue increases and customer count increases, so do employees.  We always worked lean, but as demand increases, it is natural to start splitting up functions and having more dedicated resources.

The first day of TechCrunch Disrupt is in the books and we have already had the opportunity to pitch Bawte nearly 100 times.  We have had other startups, entrepreneurs, investors, large tech companies and consumer products companies stop by our little piece of Startup Alley.  TechCrunch Disrupt has certainly been an ideal platform for fine-tuning a quick, succinct message that highlights all of Bawte’s main benefits.

As many of you know who have used Bawte, it is pretty interesting to see all the different things people buy and tag.  We have had people tag every thing from gum to Google TV's and everything in between.  To say it has been pretty cool would be considered an understatement.  In an effort to further engage and promote the use of Bawte, we are releasing our badges to the public.  Now, we are not going to tell you all the badges and the criteria to get them, but we will let you in on our inaugural badge...the Thirst Quencher by Kum & Go.

So far so good, as the expression goes.  For Bawte it has been pretty good so far.  The Kum & Go promotion has done good things for Bawte.  The thing is, the promotion will eventually end.  Sad huh?  As with anything good it too must come to an end.  Of course the promotion just officially started a couple weeks ago and will last throughout the summer months.  Right now we have a golden opportunity, but we need your help.  How can we help?  The simple answer is #UseBawte.

Here's our ask... #UseBawte bawte.com/blog/detail/us…

— Bawte (@Bawte) June 12, 2012

OK, we know this is common practice nowadays (wow that's a word), to create a quick little video, but we think this is especially good and it does a great job of explaining what Bawte is.  Take a look and if you like it share it.  We are looking at getting the word out before we hit the market which is scheduled for the beginning of April 2012.  Click "Read Full Post ->" to watch and be amazed.

Welcome to our very first blog post.  A month or so I wrote a background story for our Facebook page on how Bawte became Bawte.  So I figure it may be a good place to start our blog. Stay tuned for more posts as I will update our development progress as we get closer to launching.

Let's start with the name Bawte.  It is pronounced exactly like the word 'bought'.