Earn Brand Points
Your favorite brands can elect to incent you to buy even more of their products by offering up some brand points that allow you to save some green ($). As you show your loyalty; they return the favor.
Products Bawte
and Tagged
Your favorite brands can elect to incent you to buy even more of their products by offering up some brand points that allow you to save some green ($). As you show your loyalty; they return the favor.
When you tag a brand’s products, they can now easily shoot you offers and coupons. You can then use those to buy even more of the product. You save money; the brand sells more products. It’s a win-win. Nice.
Through Bawte brands can offer up special sweepstakes, promotions, and reward programs only available to Bawte users. Brands are always looking for ways to reward you for your purchase…Bawte provides the ideal platform.
Of course you buy cool stuff. As a trend-setter, it is your responsibility to share the latest trends with the rest of the world. With Bawte, tag the cool stuff you bawte and tell your friends about it. And you can share any product you tag, not just your new 102” OLED TV. Sweet!
High ticket purchases are significant investments…both of your time and your money. By tagging these products following your purchase, you have easy access to all the information you need for set-up, use, and maintenance. No more product registration cards, stacks of user manuals, warranty cards, etc… Bawte tracks what you bawte and all the paperwork that goes with it!
Tag it and you’re done. No more product registration cards sitting in your mailbox! No more endless online forms! Your latest purchases can now be registered so much more easily. And the best part? Bawte tracks these registrations, so in two years when you actually need to access that information, it is just one tap away.
Why are Brands Participating?
Okay, so Bawte seems like a pretty sweet deal for you. But what’s in it for your favorite brands? Well, as unbelievable as it sounds, before Bawte these brands never knew who you were. Sure, they could track their average consumer, but you are far from average! Now with Bawte they finally have a way to connect with you and give you kudos for buying their products.
When we started Bawte, all I dreamt about was landing that first huge whopper of a customer. I remember landing our first customer with my last business quite vividly. It was Estwing Hammer. They called up and left our sales person a message saying they would like 1 of what we were selling. At that point we were elated and scared. Elated because that is what you dream of. Scared because, now what do you do?

A guest blog post from Christian Renaud originally posted to his blog on January 21, 2009.
There are good things and bad things when discussing the trade-off between privacy and transparency. Back in the days when I frequented many a Santa Fe Institute lecture, there was lengthy discourse about The Beer Game, which simulates a distribution system for beer sellers with knobs to allow for certain levels of transparency from retail to distribution to wholesale. The point of the exercise is to determine 'How much transparency is too little, and how much is too much'. If you don't expose your retail demand in a timely fashion, you end up having no inventory. If you expose too much, you end up 'flapping' your distribution chain with wild inventory swings.
I think back on this exercise frequently when it comes to the Internet+Social Media, and the blood/brain barrier of privacy and transparency. Should I share my trip details, or keep them private? What efficiencies (e.g. catching dinner with friends also in town) do I miss by omitting my travel plans from my blog, etc...